As the Global Electronics Association's president and CEO, Dr. John W. Mitchell leads the organization’s global operations and staff. He also assists the board of directors in developing and implementing the Board’s strategic vision and aspirational goals. He joined the Association in April 2012 and has been instrumental in launching solutions to help its members achieve financial success and competitive excellence.

Between creating new solutions that support standards development, improving member relations, and advocating for regulatory change, Dr. Mitchell has generated a more than 50 percent increase in acceptance of standards as measured in revenue collected since 2012 and grown the Association's global membership by nearly 100 percent to more than 3,000 member companies.