Brent Laufenberg, the Chief Information Officer (CIO), serves as a strategic partner to the CEO and executive leadership team, overseeing the implementation of a modern IT infrastructure and advancing the Association’s vision to become a data-informed and AI-accelerated global organization.               

Laufenberg’s priorities include:

• Technology Strategy & Execution: Crafting and implementing a business-aligned technology roadmap that supports growth and delivers a competitive advantage for members.
• AI & Data Innovation: Championing AI adoption and building a data-driven culture to enhance decision-making, productivity, and insight.
• Member Experience Transformation: Leading the development of intuitive, personalized digital platforms that elevate member engagement and satisfaction.
• Organizational Enablement: Inspiring cross-functional collaboration and embedding technology as a strategic accelerator across the association.
• Security & Risk Management: Ensuring a secure, compliant, and resilient technology environment.
• Operational Efficiency: Managing IT investments and partnerships to deliver measurable value and performance.

Laufenberg has more than two decades of technology leadership experience in complex, global organizations, most recently serving as chief technology officer at Rise, an omnichannel media agency.