My Top 3 Reads to Boost Small-Exhibitor Results at APEX EXPO

by Brian Knier, Chief Marketing Officer, Global Electronics Association 

With APEX EXPO approaching, my top three reads offer practical, immediately usable advice to boost small‑exhibitor results—at this show and others on your calendar this year.

• I‑Connect007: “The Marketing Minute: Trade Shows—The Investment That Keeps on Giving” — pre‑show content, meeting‑setting, and post‑show follow‑up tailored to electronics. https://iconnect007.com/article/144118/the-marketing-minute-trade-showsthe-investment-that-keeps-on-giving/144121
• MTW Magazine: “The Smart Exhibitor’s Playbook: How to Make Your Booth the Talk of the Expo” — irresistible offers, micro‑demos, and traffic‑driving tactics. https://www.mtwmag.com/the-smart-exhibitors-playbook-how-to-make-your-booth-the-talk-of-the-expo/
• U.S. Chamber of Commerce: “Small Business Trade Show Tips” — booth prep, lead capture, and follow‑up checklists for lean teams. https://www.uschamber.com/co/grow/marketing/smb-trade-show-tips