Global Electronics Association Brand Guidelines
Brand Colors
Our color palette is composed of carefully selected hues that reflect our brand.
The primary palette features a range of purples—bright, medium and dark complemented by a vibrant secondary palette of gold, blue, green and orange. Neutral grays, secondary color tints and white complete the palette.
The balance of color is important to maintain a cohesive and consistent identity. When using the palette in any context, reference the proportion of colors to the right. The primary palette shoud be predominant, while the secondary palette should be used sparingly as support.
Primary Palette
Color specifications and breakdowns
Breakdown of each brand color:
• RGB
• Hex
• CMYK
• Pantone Matching System (PMS)*
* Tints do not have a defined PMS value.
Dark Purple
Hex: #050028
RGB: 5/0/40
CMYK: 87/100/0/84
PMS: 5255 C
Light Purple (Tint)
Hex #F0E8FD
RGB 240/232/253
CMYK 6/9/0/0
PMS 9023 C
Medium Purple
Hex: #37147D
RGB: 55/20/125
CMYK: 97/100/0/19
PMS: 2105 C
Bright Purple
Hex: #6919EB
RGB: 105/25/235
CMYK: 92/97/0/0
PMS: 2098 C
Secondary Palette
Color specifications and breakdowns
Breakdown of each brand color:
• RGB
• Hex
• CMYK
• Pantone Matching System (PMS)*
* Tints do not have a defined PMS value.
Orange
Hex: #FF6E46
RGB: 255/110/70
CMYK: 0/57/73/0
PMS: 1645 C
Yellow
Hex: #FFCE00
RGB: 255/206/0
CMYK: 0/19/100/0
PMS: 116 C
Green
Hex: #2DD273
RGB: 45/210/115
CMYK: 67/0/76/0
PMS: 7479 C
Blue
Hex: #0096FF
RGB: 0/150/255
CMYK: 100/41/0/0
PMS: 2925 C
Light Yellow (tint)
Hex: #FFEFBB
RGB: 255/239/187
CMYK: 0/4/31/0
PMS: 938C
Light Green (tint)
Hex: #D5F6E3
RGB: 213/246/227
CMYK: 15/0/14/0
PMS: 9541C
Light Blue (tint)
Hex: #B2DFFF
RGB: 178/223/255
CMYK: 26/2/0/0
PMS: 9441C
Typeface
Primary Font:
Figtree
Figtree Regular
Figtree Medium
Figtree Semibold
Figtree Bold
System Font:
Arial
Arial Regular
Arial Bold