The Global Electronics Association Appoints Hisashi Kitajima as Japan Representative

The Global Electronics Association today announced the appointment of Hisashi Kitajima as its Japan Representative, effective January 1, 2026.

Kitajima will support the Association’s activities in Japan, focusing on stakeholder engagement, ecosystem development, and strategic growth initiatives. Based in Tokyo and with the existing team, he we will collaborate closely with member companies, industry partners, and relevant organizations to strengthen Japan’s engagement with the global electronics community and deliver value to the Association’s members in Japan.

Kitajima brings more than 20 years of experience in global marketing, strategy consulting, and business development. His professional background includes senior roles at PricewaterhouseCoopers and the Ogilvy Group, as well as advisory and leadership work supporting Japanese and multinational companies across the electronics, automotive, and industrial sectors. 

“Japan remains a strategically important market and a vital contributor to the global electronics ecosystem,” said Sydney Xiao, president, East Asia, Global Electronics Association. “With Hisashi’s leadership and deep understanding of both global organizations and the Japanese market, we are strengthening our ability to engage Japanese industry more deeply and to elevate Japan’s role in shaping global industry collaboration.”