Business Models for Success - How to survive in the European PCB Market

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The number of PCB manufacturers in Europe declined from 700 in the nineties to 400 early this decade and is forecasted to shrink to the range of 100 by 2010. A share of these companies will not survive the coming years; while the majority are
financially under heavy pressure do to global pricing and off shoring activities of their customers. A number of companies,large ones,medium size and small ones have found their way to be very successful in this environment. What are business models and secrets of these successors?

Author(s)
Hans J. Friedrichkeit
Resource Type
Technical Paper
Event
IPC APEX EXPO 2005

Business Model A Concept for the Western PWB Hemisphere?

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The dramatic economic downturn of the PWB industry starting in the forth quarter of 2000,which resulted in a reduction of 1/3 of the demand and corresponding supply chain within one year,has changed our industry fundamentally. There is now a
slow recovery,however,it does not take place worldwide but is concentrated in low cost regions. Many of the established PWB companies in the Western World are confronted with the question: "Is there a business model enabling a Western
company to survive and be successful again?"
AT&S,almost bankrupt at the beginning of the nineties,was given a new direction by the new owners and management with the MBO in 1994. This direction consisted mainly of changing from a low price supplier dependent on one big customer to a
competent partner for locally and globally acting companies. We followed a total cost approach according to the principal "Who can afford to buy cheap?" or "Paying a higher price for a product is often the less expensive solution,no matter
whether it is a component or a finished product".
Essential for this business model is to find the right balance between the factors: quality,technology,supply chain,optimization of customer solution,responsiveness and proximity to customers. The intent is not to focus on one of them following just a temporary trend. These items are decisive for building up customer confidence and trust to become a partner of competence. Their right balance leads to a total cost approach with the aim to offer the customers the best solution for their
final products in order to enable them to meet competitive price levels for their own products.

Author(s)
Erich Kirchner
Resource Type
Technical Paper
Event
IPC APEX EXPO 2005

3-Dimensional Partitioning of Printed Circuit Design for High Speed Interconnections

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When using standard approaches to PCB design and manufacture,there are a number of different elements that can impact
signal integrity at high data rates including: inconsistencies in dielectric properties,inconsistencies in trace width,variation in
circuit spacing,uneven copper thickness and/or adhesion treatments. All these attributes reduce the signal integrity engineer's
ability to predict and design for maximum performance. When tied to the range of electrical concerns such as resistance,
dielectric loss,conductor loss,stray capacitance elements,signal skew and inductance which can lead to cross talk and
potential reflections due to electronic stubs from circuit features such as vias,one quickly sees a compounding of the
problem. It becomes evident that new approaches to solving these problems are required. While improvements in materials
and manufacturing processes have yielded some improvements,signal integrity experts still warn of the future impact of the
limiting elements of current approaches to printed circuit design and manufacture. Thus it becomes clear that a new and
better way of addressing these problems is to simply avoid the traditional design approach path in favor of new design
methods that break the manufacturing challenge into more manageable pieces.
This paper will examine and describe such methods incorporating fundamental approaches,which three-dimensionally
partitions printed circuit design and in the process segregates high speed signals from lower speed signals and power and
ground connections. Novel methods and structures that accomplish this objective illustrate how high speed signals are
interconnected by means of controlled impedance links that are fabricated separately from the PCB and later interconnected
directly between IC packages where required. Thus instead of trying to precisely control a complex printed circuit design into
a monolithic interconnect the signals are instead segregated and critical signals are shepherded to a more easily controlled
interconnection paths that lead directly from chip-to-chip or chip to other suitable electronic device.

Author(s)
Joseph Fjelstad,Gary Yasumura,Kevin Grundy
Resource Type
Technical Paper
Event
IPC APEX EXPO 2005

Further Analysis of the Alternate Finishes Task Group Report on Time,Temperature and Humidity Stress of Final Board Finish Solderability

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The IPC study mentioned in the title looked at the effects of time,temperature and humidity on the solderability of true bare copper,immersion silver,immersion tin,organic soldering preservative,reflowed tin/lead and immersion gold/electroless nickel circuit board finishes. In the study solderability was measured by the traditional,qualitative dip and look test; by wetting balance and by SERA. This present examination centers on the results of the wetting balance and SERA work. Data for time to zero,time to two thirds maximum wetting force,maximum wetting force and the SERA parameters V2 and Vf were all examined in an attempt to see which are related. Some correlations were found that may be useful.

Author(s)
Bev Christian
Resource Type
Technical Paper
Event
IPC Fall Meetings 2005

Surface Tarnish and Creeping Corrosion on Pb-Free Circuit Board Surface Finishes

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The deployment of non-Lead (Pb) surface finishes is well underway throughout the electronics industry. Printed circuit boards,which for many years had relied on Hot Air Solder Level (HASL) finishing,have been using new flatter,Pb-free solderable finishes. Market tracking surveys indicate that the use of HASL has dropped below 50% of all PCB’s. HASL alternative finishes include Organic Solderability Preservative (OSP,) Electroless Nickel Immersion Gold (ENIG,) Immersion Silver,and Immersion Tin. While there are significant differences among the HASL alternative coatings,they do have certain characteristics in common. All HASL alternatives are much flatter and thinner coatings than HASL.
PCB surface finishes need to perform several functions. Archived literature provides information on the solderability,contact functionality,solderjoint reliability,and high speed signal integrity effects of the surface finish options. The summary contained herein describes a fundamental criterion of all board finishes: the ability to protect copper for subsequent soldering and field use. The surface finish,and therefore the underlying copper,can be compromised by exposure to harsh environments such as air pollution,condensing moisture,ionic liquid solutions,and contact with corroding materials. Surface finishes are more or less degraded based on the sensitivity of the surface finish to environmental contaminants and the thickness of the protective coating. For example,tin/lead is not especially resistant to corrosion,but it does have the advantage that it is deposited to such a thickness that it withstands corrosion relatively well.
Corrosion of copper circuitry begins as thin tarnish of the surface finish. Circuit functionality will be compromised only if the chemical pollutants,and the means to convey the pollutant,are present long enough to corrode the copper. This paper reviews some specific causes of corrosion,methods used to measure the corrosion,functional aspects of tarnish and corrosion,and methods employed to prevent surface corrosion. Of special interest,this paper reviews the use of ultrathin layer of tarnish protection on new HASL alternatives such as immersion silver. More specifically,the topic of creeping corrosion will be discussed as an example of the extreme results of tarnish and copper migration.

Author(s)
Donald P. Cullen
Resource Type
Technical Paper
Event
IPC Fall Meetings 2005

Low Cost Energy Based TDR Loss Method for PWB Manufacturers

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While silicon density doubles approximately every 18 months,following Moore’s law,PWB electrical technology advances much more slowly,Up until now trace impedance has been a sufficient high speed electrical specification for PWB traces. PWB manufacturers utilize time domain reflectometry (TDR) to measure trace impedance. The original IPC specification for TDR was written 20 years ago by this author.
Emitter Coupled Logic (ECL) logic drove need for controlled impedance early in the seventies,and considerations of topology and reflections have for some time been the main task for signal integrity engineering. Inevitably,the speed march has pushed gigahertz signaling onto the PWB,which presents new design challenges. At GHz frequencies,for instance,trace loss is actually more important than impedance. New materials and processes for RoHS could affect board loss characteristics.
Traditional loss measurements are done using vector network analyzers (VNA) which are costly and not well suited for a PWB manufacturing operation. A new IPC committee,D24a,has been tasked to develop a low cost TDR/TDT loss measurement method that can utilize pre-existing PWB equipment. The committee’s objectives are to develop a low-cost but accurate loss measurement method which empowers PWB manufactures to manage development of low-loss materials and manufacturing methods.
This paper will detail how a single TDR/TDT pulse energy value can be used as a loss specification. It will be shown how this single value method is as serviceable as a VNA measurement,while doing away with the exacting procedures required for the VNA approach.

Author(s)
Richard Mellitz,Ted Ballou,Steven G. Pytel
Resource Type
Technical Paper
Event
IPC Fall Meetings 2005

Benefits and Reliability of a Thin Dielectric in a Power Supply Printed Circuit Board

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This paper presents the qualification of a new,very thin,printed circuit board (“PCB”) dielectric substrate (“core”) to meet Teradyne’s performance and reliability design goals for a power supply (“PS”) printed circuit board.
The challenges included lower noise margin and higher current carrying capacity. These requirements needed to be met while reducing total product cost and improving system reliability. Newly available copper clad polyimide cores,if they were reliable,could provide a solution to achieving the design goals.
This paper provides details on: A) the design requirements and achievements; B) the core used,a copper-clad 25 micron [0.001"] polyimide film; C) an overview of the performance and reliability testing and results; and D) a quick look ahead at next generation even thinner cores for low inductance and electromagnetic interference (“EMI”) reduction.

Author(s)
Valerie A. St. Cyr
Resource Type
Technical Paper
Event
IPC Fall Meetings 2005

Characterization of the Thermal Stability of Electrical Laminates Suitable for Lead-Free Soldering

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Lead-free soldering is expected to become the new standard in the future. Different legislations or draft directives target the restriction or the ban of the use of lead in the world. As an example,the European Union adopted the Restriction of Hazardous Substances (RoHS) Directive in January 2003. It will come into effect on July 1,2006. Most of the lead-free solder alloys melt at higher temperatures than that of the eutectic SnPb solder. The change to higher temperature solder alloys will directly affect the temperature profiles for reflow soldering,wave soldering,rework and repair. Typical lead-free reflow profiles will reach peak temperature of 245°C to 265°C for up to a minute. De-soldering,rework and repair will reach peak temperature above 300°C for a few seconds. In parallel,the complexity of the boards is increasing,leading to thicker multilayer structures. Laminates will thus be submitted to higher temperature for longer time through multiple reflow cycles. It is critical to understand how these new technical requirements will have an impact on the thermal resistance of electrical laminates.
This paper aims to provide correlations between different techniques used to characterize the thermal stability of electrical laminates suitable for lead-free soldering.
• Thermo-Gravimetry Analysis (TGA) was used to measure the degradation temperature (Td) and the time to degradation at a given temperature (D-260,D-288,D-300);
• Thermo-Mechanical Analysis (TMA) was used to measure the time to delamination at a given temperature (T-260,T-288,T-300),the number of temperature cycles before delamination (Nd),and the coefficient of thermal expansion along the z-axis (CTE);
• Differential Scanning Calorimetry (DSC) was used to measure the glass transition temperature (Tg).
The thermal stability data of various epoxy systems will be described and correlated to specific applications needs. Various examples of epoxy systems will be chosen within the portfolio of The Dow Chemical Company.
Results suggest that conventional FR-4 resins might still be suitable for standard FR-4 applications that need only a few lead-free reflow cycles. When the number of cycles increases,enhanced resin systems must be considered to avoid in-process failure. Highly thermo-resistant products are suitable for complex multilayer build-up or for applications targeting high in-use temperature. In addition to thermal stability,other key laminate parameters for board reliability are adhesion and toughness.

Author(s)
Ludovic Valette,Bernd Hoevel,Karin Jestadt,Tomoyuki Aoyama
Resource Type
Technical Paper
Event
IPC Fall Meetings 2005